Comments on: How To “Sell” Without “Selling”… http://makestuffsell.com/positioning/how-to-sell-without-selling/ A daily dose of emotional copywriting tips, marketing strategy, insights into human psychology, selling online and other marketing insanity. Thu, 09 Feb 2012 23:41:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Murdaugh http://makestuffsell.com/positioning/how-to-sell-without-selling/comment-page-1/#comment-168 Scott Murdaugh Mon, 05 Apr 2010 16:48:20 +0000 http://makestuffsell.com/?p=127#comment-168 Jeremy, Your last point... Bingo! If you know what you're talking about, and you're actually showing value when you first meet a new client, there's no "selling" required, people want to work with you. And no matter what you're selling, when you treat people like people, instead of customers or numbers, you get customers for life... Customers that want to spend money with you. Customers that don't need to be sold. Attraction/relationship marketing is A LOT easier than constantly trying to hunt down new blood just so you can eat. Especially when you don't have to bother with "selling" them anything. Thanks for the comment. Jeremy,

Your last point… Bingo!

If you know what you’re talking about, and you’re actually showing value when you first meet a new client, there’s no “selling” required, people want to work with you.

And no matter what you’re selling, when you treat people like people, instead of customers or numbers, you get customers for life…

Customers that want to spend money with you. Customers that don’t need to be sold.

Attraction/relationship marketing is A LOT easier than constantly trying to hunt down new blood just so you can eat. Especially when you don’t have to bother with “selling” them anything.

Thanks for the comment.

]]> By: Jeremy Reeves http://makestuffsell.com/positioning/how-to-sell-without-selling/comment-page-1/#comment-167 Jeremy Reeves Mon, 05 Apr 2010 16:40:39 +0000 http://makestuffsell.com/?p=127#comment-167 Great point in various areas Scott - most people (not only copywriters) get a client and don't even think about nurturing the relationship. They'd rather get a NEW client than focus on building the relationship with PREVIOUS clients! I do the same as you for getting clients as well - the huge majority come to me...usually through a referral. The best part is...in probably 70% of the cases, they'll call for a 30 minute consultation - and end up hiring me on the spot after I PROVE how much of an expert I am. I just had a client who emailed me on a Tuesday to set up a time to talk. We talked Wednesday, and I had his check Thursday morning to secure his spot in my schedule. Keep in mind..this is WITHOUT even seeing any of my samples. That's the power of actually BEING an expert instead of just pretending to be one! (e.g. the power of continuous education) :) Jeremy Reeves http://www.ReevesCopy.com P.S. My whole point with that was that I wasn't "selling" at all with him. I was HELPING him instead of trying to sell. Great point in various areas Scott – most people (not only copywriters) get a client and don’t even think about nurturing the relationship. They’d rather get a NEW client than focus on building the relationship with PREVIOUS clients!

I do the same as you for getting clients as well – the huge majority come to me…usually through a referral.

The best part is…in probably 70% of the cases, they’ll call for a 30 minute consultation – and end up hiring me on the spot after I PROVE how much of an expert I am.

I just had a client who emailed me on a Tuesday to set up a time to talk. We talked Wednesday, and I had his check Thursday morning to secure his spot in my schedule.

Keep in mind..this is WITHOUT even seeing any of my samples.

That’s the power of actually BEING an expert instead of just pretending to be one! (e.g. the power of continuous education) :)

Jeremy Reeves
http://www.ReevesCopy.com

P.S. My whole point with that was that I wasn’t “selling” at all with him. I was HELPING him instead of trying to sell.

]]> By: Scott Murdaugh http://makestuffsell.com/positioning/how-to-sell-without-selling/comment-page-1/#comment-165 Scott Murdaugh Mon, 05 Apr 2010 15:48:22 +0000 http://makestuffsell.com/?p=127#comment-165 Hey Bill, Thanks for stopping by! Yeah, I love the "seduction" analogy. You can take a little time to get to know her, make her laugh, learn a little bit about each other and then let whatever happens happen naturally... Or you can try the "Nice to meet you, let's go back to my place" approach. The first one takes a little more work but it's 100x more likely to payoff. Hey Bill,

Thanks for stopping by! Yeah, I love the “seduction” analogy.

You can take a little time to get to know her, make her laugh, learn a little bit about each other and then let whatever happens happen naturally…

Or you can try the “Nice to meet you, let’s go back to my place” approach.

The first one takes a little more work but it’s 100x more likely to payoff.

]]> By: Bill Jeffels http://makestuffsell.com/positioning/how-to-sell-without-selling/comment-page-1/#comment-163 Bill Jeffels Mon, 05 Apr 2010 15:35:01 +0000 http://makestuffsell.com/?p=127#comment-163 Scott, you make a great point of building a relationship with your customer. When I read that, it reminded me of a Gary Halbert seminar, he said the same thing about building a relationship with your customer. He compared it going up to a woman and saying " Hey, Wanna got to bed with me " There's has to be more first. Anyway, another great post, Bill Scott, you make a great point of building a relationship with your customer.

When I read that, it reminded me of a Gary Halbert seminar, he said the same thing about building a relationship with your customer. He compared it going up to a woman and saying ” Hey, Wanna got to bed with me ”

There’s has to be more first.

Anyway, another great post,

Bill

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