The customer is always right…
Except for when they’re not.
There are people in this world you flat out shouldn’t do business with.
As a copywriter, I choose the people I work with very carefully.
I’ve ran into guys who I just couldn’t see eye-to-eye with.
I’ve had people tell me “the check is in the mail” only to never see it happen.
I’ve had people want me to write the copy without seeing the product first because they’re afraid of me stealing their ideas…
I’ve had clients asking if I can “match the quote” from a writer on e-lance.
These are all huge red flags. Luckily it’s rare that I run into situations like this, but when I do I don’t think twice about it, I find other people to work with.
The same can hold true in any kind of sales though…
I know the owner of a construction company who a lady hired just so she could have her lawyer draw up a contract with fine print and then sue him when the job was done. Not even joking… Luckily he caught the fine print.
If you sell digital products, there are people who buy just to upload your stuff to torrent sites, share it with thousands of people and then turn around and ask for a refund…
There are customers who will email you 30 times over a $27 product…
And if you don’t stop them, there are customers who will do this to you over and over again.
I’m not saying you shouldn’t listen to your customers, you should.
Or that you shouldn’t offer stellar customer service, that’s critical too.
Customers are always right…
Until they become more of a time and energy leech then they’re worth.
There are people out there who will hurt your business more than they’ll help it if you end up selling to them.
And no amount of money is worth that headache.
P.S. I’ve been working on some new projects of my own over the last couple of weeks and I’ll tell you about the first one tomorrow. It’s a very cool (and outside of the box) way to drive traffic.