I’ll be honest.
Beyond chatting with friends I see in real life, and keeping up with a few closer business associates and clients, I’ve always considered social media to be a waste of time.
I’ve never cared about my Facebook friend count, or how many Twitter followers I have. It’s not that I don’t understand the value, it’s just that I usually see it as a distraction rather than something I need to focus on to grow my business.
I recently interviewed Rabbi Issamar Ginzberg on social media marketing, and I took away dozens of money making ideas that even someone like me who still doesn’t “get” Twitter can take to the bank.
This was new to me, and if you haven’t heard about it I think you’ll agree that it’s pretty amazing…
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Here’s why I love it.
At a glance I can see the company he’s with, his job title, what social networks we’re connected on (and which ones we aren’t), and his latest tweets…
Now, let’s say he’s a new client.
I can glance at his latest tweets, find out he just did an interview, and immediately I have some common ground with him.
If it was an old client I could use it to find out what he’s been up to and get back in touch.
If it was a customer I could find out more about them at a glance, figure out what they’re interested in on a deeper level and use that info to establish a common ground.
If it’s a complete stranger, I can see at a glance if they’re the waiter at my local restaurant, or the CEO.
It’s very powerful stuff, and it’s all delivered to you at a glance inside your Gmail account. How powerful could knowing a prospects favorite sports team, or realizing that a complete stranger runs a massive blog in your niche be for your business?
And it’s just scratching the surface of what I learned on this interview, social media really IS a gold mine, just not in the way most people think about it.
You can learn more about what we covered on the social media marketing interview here.
P.S. We go in depth talking about getting HUGE PR exposure, tons of traffic, million-dollar contacts, big-ticket clients and much more, you can see all of the juicy details here… (It’s especially eye-opening if you think “social networking” is a waste of time – click here to see what I mean)…