Comments on: Why The New FTC Ruling Will HELP Smart Marketers…

By: Deborah Tutnauer

Deborah Tutnauer — Mon, 19 Oct 2009 04:51:48 +0000

Ultimately it should be about integrity. It’s really too bad that the government has to step in to stop people from doing what they should know not to do in the first place. Greed is a funny animal..makes people do funny things. Try coming from and abundance mind-set rather than a scarcity mind-set and watch all the positive things that start to happen.

Peace and Abundance,
Deborah Tutnauer, LCSW

By: Scott Murdaugh

Scott Murdaugh — Tue, 13 Oct 2009 07:00:45 +0000

Thanks Mark…

I appreciate you stopping by and taking the time to comment.

Thanks,

- Scott

By: Mark Andrews IMCopywriting

Mark Andrews IMCopywriting — Tue, 13 Oct 2009 06:57:43 +0000

Very level headed take on this subject Scott and good to see your blog here, which I’m just about to start enjoying reading.

As far as this FTC thing is concerned, it’s my understanding that this hasn’t yet come into full effect anyway.

Since I never enjoy completely over the top, hyped up copywriting anyway, much preferring a more down to earth and honest approach I don’t honestly think that I’ve got too much to worry about on this particular issue.

Wishing you every success and my kindest regards.

Keep up the good work.

Mark Andrews

By: Mark

Mark — Mon, 12 Oct 2009 20:03:21 +0000

Very detailed blog post and I hope this means for more ethical marketing practices to be the standard rather than sub standard.

By: Scott Murdaugh

Scott Murdaugh — Mon, 12 Oct 2009 19:10:20 +0000

Thanks Anne.

In my mind it’s common sense…

Find a product that solves a real problem. Educate customers on why they need a solution, and why your solution is the best one for their needs…

If a marketer has to blatantly lie about the benefits or testimonials… Or if they can’t be transparent about WHY they’re recommending a certain product, the product is most likely snake oil anyway.

I think this will level the playing field… I don’t use fake testimonials, and I don’t want to be competing with people who do.

Thanks for the comment.

-Scott

By: Anne Holmes

Anne Holmes — Mon, 12 Oct 2009 19:05:48 +0000

Great post, Scott,

You and Michel Fortin seem to be leading the way on this. All marketers, both on and offline need to pay attention to what you are saying, of course.

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