This is a critique that I volunteered to do for a member of the Warrior Forum…
This sales letter isn’t where it needs to be, I talk about some of the bigger mistakes the copy makes and offer some ideas for improvement. Here’s the original sales page.
Some things I forgot to mention in the video…
- When I say the headline is “too big” I mean the font, not the length.
- The design is pretty bad, I’d invest in some graphics.
- You should make the guarantee as long as possible, preferably 365 days.
- Don’t get discouraged, and don’t take any of the advice personally… I’m trying to help.
Overall I think the product is marketable, you just need to do quite a bit of work on the copy. Sorry about the screwy Camtasia work at the beginning… It gets better as the video moves along.
Peace,
-Scott Murdaugh
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Hey Scott,
I really enjoyed watching the video critique. I think this would be a great regular feature on your blog. Maybe pick one sales letter a week and then do a video critique on what you would improve or change. It’s an awesome way for others (*hint*, me!) to learn copywriting.
Matt
Hey Matt.
Awesome, glad you liked it.
I was actually thinking about making it a once of week type of deal. Sounds like a plan to me. I’ll keep ‘em coming.
I really appreciate you stopping by.
Have a good weekend.
-Scott