You’re welcome to your opinion. However you didn’t give any reason as to why you think this.

Nice post there. I found out your blog through WF. I have to admit that people these days look for cheap service rather than quality service. The reasons, I believe, is people willing to work for pennies and the marketers seeing these CHEAP offers a lot of times. Even though the quality will be pretty low (almost terrible), people still hire them.

If you want to learn more about what I mean go over to the digital point forum buy/sell/trade section. You can find content writers willing to write for 1$ per 400 words or 10$ SEO services. These kind of service offering pose a serious threat to the genuine and quality offerings by real marketers and service providers with talent and experience.

That said, I wouldn’t always go with the pricey services. Some people just price themselves so high that they think that their services are worth equal to a professional one while they are really sub standard. I liked your copy/consultation page where you give those tips for excellent copy.

Most people are worried about hiring professional copywriters because they are not sure about their success. They way I see it, what most marketers launch is just another MAKE MONEY ONLINE product. Proper research is not put into creating a product before trying to market them.

My advice would be to

1. Research your market
2. Find credible and unique information. Don’t just rehash existing systems and provide them under a new hood.
3. Understand quality comes at a price. If you cannot create killer copies then hire someone like Scott who can do it for you.
4. Provide valuable after sales support

-Adarsh

I love what you said about cheap and results rarely crossing paths. Spending money for quality marketing, design and product creation means you can deliver quality. Delivering quality means you can charge for quality and that means more money to reinvest and deliver quality. I made a commitment long ago not to work for people who are looking for the lowest bidder. I’ve learned that they’re doing this because they’re not delivering quality and therefore have little money to reinvest in their company. It’s a dead end spiral to nowhere. Again, great post….something every business owner needs to see.

Great post. You really put things into perspective.

If the customer has a market, that is hungry and wants what they have, and it’s possible for the customer to make… 30k, 40k even 70k… then it makes sense to pay the copywriter a good fraction of that to get where they want to be.

Love the blog.

Bill

you’re one smart guy. You have a unique perspective on things. I must admit you’re blog is the only one that I actually have bookmarked.

I very rarely follow anyone’s blog. Your blog and Hunter Nutall’s blog are the only 2 I follow. I like original thinkers.

Keep the posts coming!

1. Do you think there’s a market for this?
2. This is a highly competitive niche, can I compete?
3. Why should I hire you for this specific project?
4. How can we position this to compete against product x and y?
5. Would you recommend an autoresponder series or just sending traffic straight to the sales copy?
6. Can I have some references?
7. What kind of similar projects have you worked on in the past? What were the results?
8. I don’t have that kind of budget, what do you recommend?
9. What kind of traffic/conversions can I realistically expect on this product?
10. What’s the best platform to market this? (RAP, Clickbank, other payment platforms)

There’s no such thing as a “bad” question, not even “how much do you charge”… The point of this post was there’s a lot more to the equation than “I need a sales letter, how much?”

Thanks for the question.

Take care,

-Scott