I love what you said about cheap and results rarely crossing paths. Spending money for quality marketing, design and product creation means you can deliver quality. Delivering quality means you can charge for quality and that means more money to reinvest and deliver quality. I made a commitment long ago not to work for people who are looking for the lowest bidder. I’ve learned that they’re doing this because they’re not delivering quality and therefore have little money to reinvest in their company. It’s a dead end spiral to nowhere. Again, great post….something every business owner needs to see.

Great post. You really put things into perspective.

If the customer has a market, that is hungry and wants what they have, and it’s possible for the customer to make… 30k, 40k even 70k… then it makes sense to pay the copywriter a good fraction of that to get where they want to be.

Love the blog.

Bill

you’re one smart guy. You have a unique perspective on things. I must admit you’re blog is the only one that I actually have bookmarked.

I very rarely follow anyone’s blog. Your blog and Hunter Nutall’s blog are the only 2 I follow. I like original thinkers.

Keep the posts coming!

1. Do you think there’s a market for this?
2. This is a highly competitive niche, can I compete?
3. Why should I hire you for this specific project?
4. How can we position this to compete against product x and y?
5. Would you recommend an autoresponder series or just sending traffic straight to the sales copy?
6. Can I have some references?
7. What kind of similar projects have you worked on in the past? What were the results?
8. I don’t have that kind of budget, what do you recommend?
9. What kind of traffic/conversions can I realistically expect on this product?
10. What’s the best platform to market this? (RAP, Clickbank, other payment platforms)

There’s no such thing as a “bad” question, not even “how much do you charge”… The point of this post was there’s a lot more to the equation than “I need a sales letter, how much?”

Thanks for the question.

Take care,

-Scott