Stupid Email Tricks…

Let’s talk email…

You gotta love it.

In the right hands, with the right message to the right audience, it’s one of the most powerful sales mediums on the planet.

It’s an AWESOME time to be alive if you’re a marketer.

I’m somewhat qualified to talk about the subject. Beyond the emails you read, on an average day I’ll write 3-4 others.

I’ve written hundreds of emails selling products across dozens of niches.

And as part of the job, I subscribe to a lot of email lists.

You know what’s sad?

Most people abuse their lists. All they talk about is “buy this, buy that”.

They use stupid subject lines like “Your Software Is Ready” or “Payment Received”…

They swipe guys like Frank Kern. They don’t realize that you can’t get away with what Frank Kern does unless you’re Frank Kern.

Often times I’ll only get 7-10 emails to sell a product.

Every one of the emails I write for a product promo will have a sales pitch.

More importantly, it’ll have a lesson or story tied into what I’m selling.

And if you deliver value in your emails, you can sell every single day. People won’t mind. They’ll look forward to hearing from you.

Just don’t fall into the trap of thinking your subscribers are an ATM machine with your only goal being extracting as much cash as possible and then leaving them out to dry.

Every subscriber you have is a real person. And you’re lucky to have every single one of them. Because they’re taking time out of their busy days to let you into their world.

And that’s the first step to selling anything.

Once you have that attention, value it. It’s gold. Never abuse it. You’ll make a lot more money if you build a relationship – Not just a list of emails.

It’s Friday, have a great weekend!

-Scott Murdaugh