Hey guys,
Just posted this video on my blog.
It’s for the Lunch Box Diet by Simon Lovell…
And I’ll show you…
- A common way people generate scarcity that completely destroys buyer confidence (and how to fix it)….
- The BIGGEST mistake people make when using video online and how to increase viewership by over 300% by making a simple 2 minute change to your copy…
- The secret to creating that “slippery slide” in your copy and commanding your prospects full attention from the very first second they hit your page until they hit the order button…
- The second highest read part of your sales letter (and how to use it for maximum conversions)…
- How a two minute “special request” email to Clickbank (that anyone can get approved for) can instantly multiply conversions by 10x or more…
And a whole lot more!
Check out the video here…
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Thanks!
-Scott Murdaugh
P.S. Let me know what you guys think. If you’re learning something from these I’ll make them a regular addition to the blog. Thanks!
{ 10 comments… read them below or add one }
Nice Job Man-
Excellent crit, Scott! More takeaways than a Brett Favre opponent.
Bravo brother.
Kevin
@ Eric: Thanks man!
@Kevin: Always love to have you stop by man. Ha! Love the analogy.
That was really cool Scott – I reckon you should do more of these…
Really useful to hear an expert direct responser critique something on video!
Excellent critique… makes me realise I’m not to0 far off the mark with my own stuff. … look forward to some more. cheers
Thanks, I’m glad you are doing this.
Sometime I would like to see examples what you consider as great squeeze pages in non-IM niches.
This is great! Thanks Scott for doing it and also to the vendor for putting it out there. Please keep doing this.
About the timer on the video: Personally I absolutely hate sites where the time counter is removed. It is common practice to keep it there and I want to know how much time I’m supposed to spend watching the video.
If there is no timer I assume they are hiding something (too long video probably) so I simply don’t watch it or I may tell myself to go back later when I have time (which obviously never happens). So for me a timer is a plus, not a minus. And obviously: keep the video short.
Also, am I the only one who never read testimonials? I always skip them to study everything about the product benefits and features instead.
Really appreciate the comments guys!
@Mickey: I hate no timers too. I hate videos that auto-play (I would have suggested testing that but didn’t think of it off of the top of my head)…
I hate exit-pops, I hate up-sells…
But I’m not my market. And if you’re selling a product that can enhance peoples lives, you’re obligated to do what it takes to get them to see your sales message…
…And removing timers, auto-playing videos, that almost always increases viewership. It’s not about what people say they like or don’t like, it’s about what they respond to.
And no, you’re not the only one who skims testimonials. That’s why it’s always a good idea to take the juiciest part of a testimonial, quote it, bold it, and put it above the rest of it… Because you want the skimmers reading the best stuff.
Hope that helps.
-Scott
This is great. Glad I finally watched it.