Here’s a video for the copywriters out there… Pretty simple, yet if you pull it off it’s highly effective. I’ll write down some additional tips after the video.

I kind of mumbled a little bit in the beginning, anyway I said “This isn’t something I invented”… Not vice versa…

Here’s a few more quick tips on selling your services…

• Stand out. They’ll be getting a lot of inquiries from bad writers and good writers… If you can appeal to what they REALLY want (a money making campaign) and show them previous success on similar projects, it goes a long way.

• If they ask “how much” don’t answer… Say “I need a better understanding of your project first. How much traffic do you get/how many pieces are you mailing/etc… Show that you care about the project and you know how this business works.

• Pre-qualify them.  There are a lot of bargain hunters on Craigslist… It’s a waste of time trying to educate them. Seek out the companies that are looking for results and understand the value, you’ll save yourself a lot of time.

• Get them on the phone. It’s a lot easier to build rapport on the telephone than it is through email. Talk to them about the project, offer ideas, tell them exactly what you think you can bring to the table.

• Don’t sell words, sell the value that you provide through higher conversion rates, more money, etc.

I rarely use Craigslist anymore, but it serves as an excellent way to get directly in touch with potential clients from all over the world.

If you ever find yourself in a hurting for work, get on there and start marketing yourself… You’d be surprised how much work is available out there.

Peace,

-Scott Murdaugh