Hey guys,

Just posted this video on my blog.

It’s for the Lunch Box Diet by Simon Lovell…

And I’ll show you…

• A common way people generate scarcity that completely destroys buyer confidence (and how to fix it)….

• The BIGGEST mistake people make when using video online and how to increase viewership by over 300% by making a simple 2 minute change to your copy…

• The secret to creating that “slippery slide” in your copy and commanding your prospects full attention from the very first second they hit your page until they hit the order button…

• The second highest read part of your sales letter (and how to use it for maximum conversions)…

• How a two minute “special request” email to Clickbank (that anyone can get approved for) can instantly multiply conversions by 10x or more…

And a whole lot more!

Check out the video here…

Thanks!

-Scott Murdaugh

P.S. Let me know what you guys think. If you’re learning something from these I’ll make them a regular addition to the blog. Thanks!

This  is a critique that I volunteered to do for a member of the Warrior Forum…

This sales letter isn’t where it needs to be, I talk about some of the bigger mistakes the copy makes and offer some ideas for improvement. Here’s the original sales page.

Some things I forgot to mention in the video…

• When I say the headline is “too big” I mean the font, not the length.

• The design is pretty bad, I’d invest in some graphics.

• You should make the guarantee as long as possible, preferably 365 days.

• Don’t get discouraged, and don’t take any of the advice personally… I’m trying to help.

Overall I think the product is marketable, you just need to do quite a bit of work on the copy. Sorry about the screwy Camtasia work at the beginning… It gets better as the video moves along.

Peace,

-Scott Murdaugh

P.S. Grab my free copywriting checklist at the top right of this page and subscribe to my free newsletter chalk full of exclusive marketing ideas and insights that you won’t find anywhere else.

P.P.S Want to get to know me and how much money I can make for your business without spending my full fee on a sales letter upfront? Visit ResultsCopywriting.com/consultation.htm for more details…