This  is a critique that I volunteered to do for a member of the Warrior Forum…

This sales letter isn’t where it needs to be, I talk about some of the bigger mistakes the copy makes and offer some ideas for improvement. Here’s the original sales page.

Some things I forgot to mention in the video…

• When I say the headline is “too big” I mean the font, not the length.

• The design is pretty bad, I’d invest in some graphics.

• You should make the guarantee as long as possible, preferably 365 days.

• Don’t get discouraged, and don’t take any of the advice personally… I’m trying to help.

Overall I think the product is marketable, you just need to do quite a bit of work on the copy. Sorry about the screwy Camtasia work at the beginning… It gets better as the video moves along.

Peace,

-Scott Murdaugh

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